New Collection: SOFT LIFE

"LIVING THE SOFT LIFE"

This is what our new graphic expresses,
what our Soft Life collection items communicate

Our collections, in general, tell the story of what the dog does for us:
sports, recreational activities, morphological aspects...
The Soft Life collection, on the other hand, was created to represent what we do
for our dog, which is to offer them the best possible life

Comfort after work, rest after walks, a home,
a refuge, a place of belonging that they can share with us

The items in this collection are characterized by a rich and bright pastel color palette;
many shades that serve as a backdrop for our four-legged friend,
enjoying a comfortable sofa, nestled among the cushions

Whether it's a mug, a t-shirt, or a cushion, the items in the Soft Life collection
communicate the joy of tranquility, the beauty of calmness, and the pleasure of
seeing our dog happy, while resting in the home they consider theirs
and which we have provided for them

Every collection is born from a feeling, and the Soft Life collection
expresses gratitude towards our life companions

Secondary, but always fun, is the collection's subtext:

"I may be a working dog...but I know how to enjoy life"

Our dogs can be serious workers,
but how much fun do they bring us when they show their clownish side?
Paws in the air, head buried in cushions, loud snores, and lively dreams...
The sofa becomes the stage for their deep sleeps

They are wonderful creatures in every respect, and the Soft Life collection
elegantly and gently showcases our best friend
with a happy and content expression...which makes us happy ❤

Discover all products from the SOFT LIFE collection